We are drowning
in information and
starving for insight
that leads to improved actions.
Trish offers forward-thinking entrepreneurs, consultants and strategists the research and insights that are searching for.
Sharpening and refining a business strategy or marketing plan today means more effective actions. Actions that lead to stability, growth and expansion, tomorrow.
Weaving together two decades in business and marketing, degrees studies in Psychology and a naturally strategic mind, Trish bridges the gap between information overload and context-based insights to reframe creative possibility in a quickly evolving consumer-brand marketplace.
Insights Leading Business of Tomorrow
HUMAN DESIGN INSIGHTS
Trish offers business strategists and consultants a unique, tailored approach to amplify the power of strategy by infusing insights into the 'soul' role and purpose of solo- and two-person partnership businesses
It is the intersection between business of today and business of tomorrow, where strategy meets soul!
What you might be looking for:
- How does understanding the individuals Human Design shape a business or marketing strategy to truly reflect the ultimate endgame of the owner?
- What elements of Human Design act as a compass or blueprint to shape a soul-aligned strategy, a simple plan and practical actions?
- Can Trish's approach to Human Design really inspire a new way of being inside a business, where the strategy reflects the soul?
CONSUMER INSIGHTS
Trish' secret to consumer insights starts with simple truths, like, we don't choose businesses or brands, we choose lives.
Her approach focuses on reframing the 'values-shift' people are making -- adopting and abandoning brands and businesses -- based on their core values and how those brands/business add value to the consumer's life.
What you might be looking for:
- How is consumer behaviour changing and what impact will that have on your (client's) business?
- What priorities and choices are people making to create stability in their life and, how are buying motivations shifting?
- Which psychographic insights inform more effective business and marketing strategies to amplify the owner/organization's Vision?
What you might be building: client personas, customer journey, product/services launches, client retention/loyalty programs, business strategies or holistic marketing plans.
BRAND INSIGHTS
You already know that brand differentiation is the foundation for every business that wants to stand out in a sea of sameness.
Trish helps you find the research you need to get at what you don't know. The points of meaningful difference, nuggets of truth that spark true innovation and the diverse and dynamic elements that shape the brand and businesses of tomorrow.
What you might be looking for:
- What are the underlying truths about your (client's) brand that will crack open creativity and a compelling position?
- How can we use research to take the brand/business beyond competition and uncover the unique contribution that the brand can truly own?
- What's shifting in the market (category / industry) and being revealed as new strengths, opportunities, threats or weaknesses to brands/businesses of today?
Integration, growth and clarity to evolve my brand projects were my goals. Trish’s creative, pragmatic research exceeded expectations plus solidified the next best version of my brand. It’s re-energized my purpose and the insights she provided reinforced where my energy is best spent.
What kinds of businesses/projects do you focus on?
Short Answer: Boutique Business & Marketing Strategists and Small business CEOs, Entrepreneurs and Startups.
I focus predominately on Consumer and Brand research and for a small slice of the market, I provide insights using Human Design.
Why do most client's hire you?
Short Answer: Because I'm smart, funny and possess a natural strategic mind. I understand what intel you need and how to transform information into insight!
Along they way, they also discover I excel at providing creative perspective and getting from Point A to B with less time, energy and money, which means they can make more progress toward their goal(s), more quickly.
Where do you get your data and insights from?
Short Answer: It depends.
The data comes from secondary sources or recent, non-proprietary primary research I've done for like-categories. For select business owners I also offer a more soul-centered approach using Human Design.
As for the insights...that's my secret sauce; decades of experience, honed expertise and a dash of intuition.
What do you mean by 'strategy meets soul'?
Twelve years of fucking around and I have found multiple 'data points' that business of tomorrow is going to look and feel different.
Early adopters of the Values-Shift are starting to see their business as a container and conduit for achieving their soul's CEO Vision.
By infusing insights from the owner's Human Design into an already brilliant strategy, creates a trifecta of goodness:
• strategies that an owner can see themselves in and feel reflects why they are here, at a soul-level,
• plans that mirror results and results that move the business vision forward,
• implementation of the strategy and the plans that unfold with greater ease, flow and joy.
What do you charge?
Short Answer: Less than a research firm, more than a freelancer from Upwork.
If you want pure numbers and data I'm not your girl; but if want to find meaning in the math and statistics, and a diverse, dynamic blend of wisdom and direction, let's talk!
My approach goes beyond gathering intel or pure information, to provide context. I also have two decades of experience in business and marketing which means I understand what you're looking for and WHY.
How long does it take to get research done?
Short Answer: Less time than you might think.
I complete some projects in 3-5 days where others have taken 3-5 weeks depending on the complexity of the objectives and how the project needs to be approached to deliver exactly what you need.
Are you affiliated with a research firm?
Short Answer: No.
I have relationships with a few firms I trust and draw on their unique expertise when the project requires it.
For example, if your project is specialized and we suspect it will be challenging to find a robust audience pool or build a focus group, we'll explore partner options.